Inspired by a British sculptor Henry Moore, chief creative officer Christopher Bailey designed Burberry's guest invitations to be written on light stones to enhance the aesthetic of the Spring 2017 collection. Signature looks included navy stripes, white lace and a twist on classic sophistication. Burberry's first see-now, buy-now show allowed guests to shop looks in all stores immediately after viewing the collection on the runway.
The Fall 2017 Roland Mouret collection extended past the traditional feminine silhouette to embrace the variety of women's body types. Designer Roland Mouret incorporated a variation of fabrics to create a sense of diversity. The combination of knits, fabrics, hues, patchwork and detailing left guests eager to pre-order looks straight from the runway.